What makes our Signature 22 chicken the best all-natural chicken available on the market? Chicken that is anything less than 22% protein has gone through a process called “pump or plumping”. They inject the chicken with a water + sodium solution. Their claim is that it “enhances the chicken’s flavour”, as if they’d go through all that trouble just to add flavour to your plain chicken. In reality, they are injecting the chicken to add weight to it before freezing their product. This means that when you buy lower grade chicken, you’re paying for water weight. This also means that when you buy that chicken frozen, the breast appears to be large, but once it’s cooked, the water evaporates leaving you with a disappointing portion. Not only that, you get left with a bunch of unwanted and unnecessary sodium in your product. A natural 22% protein breast contains between 50-75 MG of sodium, compared to a pumped chicken breast who’s levels usually reach well over 400 MG. Our chicken is the pinnacle of chicken! You’ll absolutely be able to notice a difference in tenderness, size of portion and of course flavour. Check it out for yourself and swing on by for a taste!